Coupon codes let you create hidden subscription prices that only appear to users who have been given a code. This allows you to offer promotions, special rates, partner pricing, or limited-time discounts while keeping your primary subscription visible to the public
How to use coupon codes for in-app subscriptions
Log in, go to Builder in the left navigation
Open your plugin and click the Purchase tab
Turn on Require Purchase
Choose Subscription as your purchase type
Add your main subscription
Click Add Subscription
Enter the price and details for the subscription visible to all users
Select the subscription product
Click Save
Add a discounted subscription that will be unlocked by coupon code
Click Add Subscription again
Enter the discounted subscription price
Select the subscription product
Turn on Enable Coupon Offer
Enter your coupon code in the new field
Click Save
Review your subscriptions
Visible subscriptions appear normally
Coupon-locked subscriptions show a lock icon in the control panel
Enable global coupon code entry
Scroll to the Coupon Code section
Turn on Enable Coupon Code
Customize coupon messaging
Edit Success Message
Edit Invalid Code Message
Edit Code Required Message
To test it out, in the App Preview:
Users will only see the public subscription
Users click Enter Coupon Code to submit their code
After entering a valid code, the hidden discounted subscription appears
Save your changes and publish when ready
Pro tips
Use unique codes for partner discounts so you can track redemption
Keep your primary subscription price visible to increase upgrade opportunities
Change coupon-specific messaging to clarify the benefit users unlock